Blogging is one of the most efficient and effective marketing techniques you can do for your law firm. If done right, blogs will attract potential clients by providing educational content that your ideal client would be searching for. In this blog, you will learn what to blog about, what not to blog about, how often to blog, and the benefits of promoting your blog posts on your social media channels.
For many lawyers, it might be hard to see how social media would benefit a law firm, and that’s understandable. A lot of lawyers aren’t using social media to the extent that they could…yet. Social media is one of the most popular forms of communication today and there are many opportunities associated with leveraging social media for you law firm. Lawyers that are on social media report that they interact online for a variety of reasons. 71% say they use it primarily for career development and networking, followed by client development (48%), education and current awareness (45%), and case investigation (24%). After reading this post, you should have a better idea of why lawyers need social media and how to go about it.