Email is one form of marketing that may seem old and dated, but it’s definitely not going anywhere anytime soon. It is projected that email usage worldwide will top 3 billion users by 2020. Therefore, email marketing is an important piece to any successful inbound strategy. The benefits to email are as follows:
- Law firms see high ROI
- You can personalize the content
- 99% chance it will end up in the recipients inbox if done right
- You can segment emails through campaigns
Email is only one of a few ways that you can use content marketing in your inbound strategy. You can also use social media, blogging, and SEO, to name a few. Given that email is a tried and true method of inbound marketing, it is important to learn how to write a high-quality email that will be engaging and grab attention from your readers.
Focus on creating smarter content that integrates with all parts of your business. Content should be relevant and interesting.
One method that can be used to create a great email is the AIDA Model. The AIDA Model stands for attention, interest, desire, and action. Let’s discuss how you can implement each of these steps and learn how to write the perfect email!