Blogging is one of the most efficient and effective marketing techniques you can do for your law firm. If done right, blogs will attract potential clients by providing educational content that your ideal client would be searching for. In this blog, you will learn what to blog about, what not to blog about, how often to blog, and the benefits of promoting your blog posts on your social media channels.
Search engine optimization, SEO, is the process of getting a website to rank highly in search engines, like Google, to attract organic traffic to your website. SEO is a long-term strategy for your business that, when done correctly, will produce consistent value in the form of high rankings and increased traffic. SEO, along with other content marketing strategies, like email and social media, is an important piece to any successful inbound strategy. So, let’s look at how to do this for your law firm!
Email is one form of marketing that may seem old and dated, but it’s definitely not going anywhere anytime soon. It is projected that email usage worldwide will top 3 billion users by 2020. Therefore, email marketing is an important piece to any successful inbound strategy. The benefits to email are as follows:
- Law firms see high ROI
- You can personalize the content
- 99% chance it will end up in the recipients inbox if done right
- You can segment emails through campaigns
Email is only one of a few ways that you can use content marketing in your inbound strategy. You can also use social media, blogging, and SEO, to name a few. Given that email is a tried and true method of inbound marketing, it is important to learn how to write a high-quality email that will be engaging and grab attention from your readers.
Focus on creating smarter content that integrates with all parts of your business. Content should be relevant and interesting.
One method that can be used to create a great email is the AIDA Model. The AIDA Model stands for attention, interest, desire, and action. Let’s discuss how you can implement each of these steps and learn how to write the perfect email!
For many lawyers, it might be hard to see how social media would benefit a law firm, and that’s understandable. A lot of lawyers aren’t using social media to the extent that they could…yet. Social media is one of the most popular forms of communication today and there are many opportunities associated with leveraging social media for you law firm. Lawyers that are on social media report that they interact online for a variety of reasons. 71% say they use it primarily for career development and networking, followed by client development (48%), education and current awareness (45%), and case investigation (24%). After reading this post, you should have a better idea of why lawyers need social media and how to go about it.